The Media Frenzy Podcast

The Frenz Network

Sarah and Dave break down the rise of the extended enterprise, the strategic use of freelancers, contractors, and specialists to build a more agile and talented team without the cost of full-time headcount. From the Hollywood model to global agencies like Havas, they explore why assembling the right people for the right project is smarter than keeping everyone on the payroll.
 
Lear more: frenzy.agency

Brevity Gets Smarter

Sarah and Dave explore how the Smart Brevity framework has evolved in the age of AI, and why getting ChatGPT to summarize something still isn't enough to move an organization forward. The real shift is from concise communication to action-oriented, decisive messaging that drives outcomes.

Storyteller Job Description

Beyond a marketing tactic, storytelling is a growth strategy.
Sarah and Dave explore why narrative leadership roles are on the rise, how integrated storytellingshortens sales cycles, and why brands that fail to define their narrative risk becoming commoditiesin an increasingly crowded market.

AI Engine Optimization (AEO)

Search is evolving from keywords to questions.
Sarah and Dave explain what AI-driven search and Answer Engine Optimization really mean.Hear why SEO is still alive, and how brands can create authoritative, question-led content thatshows up where buyers are searching for solutions to their everyday needs.

Building Teams to Thrive in an AI-Driven World Previous Next

AI is changing roles, expectations, and workplace culture faster than many teams are ready for.In this episode, Sarah and Dave discuss how leaders can future-proof their organizations without chasing hype or fear.

B2B Buyer Journey

The B2B buyer's journey isn't slow anymore, but marketing hasn't fully caught up.Sarah and Dave explore why decision-making is accelerating, how buyers consumecontent differently, and what it means to shift from traditional content funnels tomoment-driven, enablement-focused marketing.

Zero Party Data

As cookies disappear and privacy expectations rise, marketers need a smarter way to understand their audience.In this episode, Sarah and Dave break down zero-party data: what it is, why it matters, and how value-based dataexchange can accelerate trust, personalization, and sales outcomes in both B2B and B2C marketing.

AI Washing

AI is everywhere, but not always in the way brands claim.
Sarah and Dave unpack the growing risk of "AI washing" and why overusing the term can erode credibility.They discuss how marketers should refocus their messaging on real outcomes rather than inflated promises.This is a timely conversation on trust, transparency, and smart positioning.

From Live Shopping to AI Personalization: Lessons from Salesforce, Aldo & Marriott

Sarah and Dave dive into two big trends reshaping marketing: commerce-tainment and hyper-personalization. Discover how brands like Salesforce, Aldo, and Marriott are blending content, commerce, and AI to create engaging, one-to-one experiences.
If you want fresh ideas for building loyalty and boosting engagement, this episode is for you.

JPMorgan, ChatGPT, and the Future of AI-Driven B2B Content

In this episode of the Media Frenzy Podcast, Sarah and Dave explore how top brands like JPMorgan Chase are transforming communications using the Axios newsletter template and Smart Brevity framework. Learn how concise, scannable content drives higher engagement, reduces email fatigue, and streamlines internal and client newsletters.They also dive into the AI-driven digital landscape. With ChatGPT, Google Gemini, and other generative AI tools increasingly providing zero-click answers, traditional SEO strategies are being disrupted. Sarah and Dave discuss how businesses can adapt by optimizing for AI search, leveraging rich thought leadership content, and strategically using PR to maintain visibility and authority.Tune in to discover how AI, SEO, and smart content strategies are reshaping B2B marketing for brands that want to stay ahead.